The most common mistakes in TCG investment
Trading cards can be exciting – but not every display and not every rare card is automatically a good investment. These are the mistakes we see most often:
1. Buying purely due to hype
If a set is popping up everywhere on TikTok, YouTube, and Instagram, the price has often already risen significantly.
Better: Ask why the product might still be coveted in 5 or 10 years.
2. Underestimating reprints
Modern TCGs, especially, can be reprinted. Additional supply can significantly push down the market price.
Better: Always factor in the reprint risk.
3. Seeing every booster box as an investment
Not every set will become an OP-01 or an early Pokémon set.
More interesting are often products with:
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historical significance
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iconic characters
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strong chase cards
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particular scarcity
4. Ignoring condition
For sealed products, damaged corners, tears in the foil, or dented boxes matter.
For high-end collectors, condition can make a big price difference.
5. Buying too expensively
A fantastic box can still be a bad investment if bought at the wrong price.
The profit often arises already during the purchase.
6. Betting everything on a single set
20 cases of the same set can work or block capital for years.
A mix of different sets, languages, and product generations is better.
7. Forgetting liquidity
A card can theoretically be worth CHF 5,000. But the crucial question is:
Will a buyer for CHF 5,000 also be found?
Rare products are often less liquid than stocks or ETFs.
8. Not considering fees and storage
Shipping, insurance, platform fees, payment fees, and secure storage reduce the actual return.
Conclusion
TCG investment is not about buying as many products as possible.
It's about buying the right products at the right price and maintaining them in the best possible condition long-term.
Our motto: Buy rarity, not hype.
Note: Trading cards remain collectibles and can fluctuate significantly in value. Past price developments do not guarantee future profits.